Example Blog

Robin K
Fri May 23 2025
6 min read

Why SEO Matters in Digital Marketing Today

Search engine optimization, or SEO, plays a bigger role in digital marketing now than ever before. With so many people using platforms like Google, Bing, and even YouTube to find information, showing up in search results can be the difference between a website being a ghost town or getting lots of visitors. In this post, I will break down why SEO is so important in digital marketing in 2025, how it's changing with new tools and automation, and what makes this field worth your attention - especially if you run a SaaS business or website.

Why Should You Care About SEO in Digital Marketing?

SEO is not just about getting higher on Google for bragging rights. It's about:

  • Driving real, organic traffic: According to research, over half of all web traffic still comes from organic search results, not paid ads or social media. This means SEO targets people who are already searching for something you offer (see more at Digital Marketing Institute).
  • Building trust and credibility: Many users skip over paid ads and click on the “real” search results. Ranking higher can give your brand more credibility in their eyes.
  • Delivering long-term value: Paid ads stop working as soon as you stop paying. With SEO, a single piece of content can keep sending visitors to your website for months or even years with small updates.
  • Cost efficiency: While good SEO takes time or some investment up front, you don’t pay for each visitor like you do with pay-per-click ads. The return on investment (ROI) often grows as you improve your site and content.

The Three Basic Pillars of SEO

If you look at SEO in 2025, it’s usually divided into three core parts:

1. Technical Optimization

This means making sure the website is easy to read for search engines. If the technical part is broken, your site might not be indexed well by Google at all. Key things include:

  • Fast page loading
  • Mobile-friendliness
  • Secure website (HTTPS)
  • Clean site structure and proper internal links

2. On-Page Optimization

Here, you focus on the content and how it matches what people are searching for. Some basics:

  • Using the right keywords naturally
  • Good titles and meta descriptions
  • Content that actually answers the user’s question
  • Adding helpful images and media

3. Off-Page Optimization

This one is about building trust with search engines from outside of your website.

  • Getting high-quality backlinks from other sites
  • Mentions on social media and other channels
  • Building your overall brand reputation

You can read a longer breakdown at Digital Marketing Institute: What Is SEO and How Does it Work?.

SEO in 2025: What’s Changing?

Search marketing is changing fast. Now, platforms like TikTok and YouTube are used as search engines, not just Google. AI and automation are also becoming a big part of the process, helping companies keep up when marketing budgets are tight but results still matter (Digital Marketing Trends 2025). General trends you see now:

  • Social SEO: Optimizing your content to be found on platforms besides Google.
  • AI tools: From writing content to suggesting keywords or doing audits, artificial intelligence is speeding up the process.
  • Automation platforms: Tools that do a lot of the SEO “grunt work” automatically for you - from creating content to monitoring rankings.

Using SEO Automation for SaaS and Fast-Growing Companies

If you run a SaaS company, you know that regular content and strong SEO can cost a lot of time and money. That’s where SEO automation tools really shine.

One example is seoblogs, a SaaS solution made for companies who want to boost their SEO but don’t have resources for a full team or agency. seoblogs stands out by:

  • Automating blog creation so you don’t have to write every post yourself
  • SEO-optimizing every post so you can compete for important keywords without being an expert
  • Supporting custom domains, so you keep your branding
  • Offering fixed pricing with predictable costs, no matter how much traffic you get

Screenshot of seoblogs dashboard

For SaaS businesses, this hands-off approach lets you scale your content, keep your website fresh, and grow your organic traffic without hiring a big team.

How Does SEO Fit Into a Digital Marketing Strategy?

A good digital strategy almost always has an SEO component. Here’s why:

  • SEO works well with other channels: It supports paid ads, email, and social by helping more people find your business.
  • SEO is data-driven: You can track where your visitors come from, what they search for, and how they behave on your site.
  • SEO is more than keywords: It links closely to your brand, your website usability, and your content marketing.

And as competition grows in every industry, those that invest in strong, regular, and optimized content are often the ones winning the most search traffic.

FAQ

1. What is the basic definition of SEO in digital marketing?
SEO is the process of making your website appear higher in search engine results by improving technical settings, content, and reputation. The goal is to get more free (organic) traffic.

2. Why is organic traffic important for websites?
Organic traffic comes from people searching for solutions you provide. It is more sustainable and cost-effective compared to paid ads.

3. Can SEO really be automated?
Some parts of SEO, like content publishing and site audits, can be automated using software. It’s best when combined with real human insights or review.

4. How long does it take to see results with SEO?
SEO is usually a long-term strategy. Sometimes you might see small results in a few weeks, but bigger improvements often take months.

5. Is SEO only about Google?
No, SEO can help you get found on other search platforms, including YouTube, Bing, and even TikTok when you create the right kind of content.

Having a good SEO strategy is a big part of winning in digital marketing. In 2025, it’s clearer than ever that automation and new tools make things easier, but the heart of SEO is still about giving value to users. Tools like seoblogs can make things simpler and faster, yet good results still come from understanding what your audience needs and making sure you show up when and where they search. If you care about growing your brand or SaaS company, it’s a subject that’s worth your time.